The message is clear and it comes at us through our texts:
“Hey Power shopper! It’s a scorcher in Victoria today and the energy market operator has forecast high demand on the electricity grid. Are you willing to reduce power usage today … ”
In a feature article for Micky, Powerledger Co-Founder and Executive Chairman Dr Jemma Green argues that this all-too-common “event” in the electricity system, when demand spikes, causing a shortage in supply, is a clunky way of handling a recurrent problem.
